Generating v. harvesting intent


Tako logično i jednostavno v. tako to nisam gledao na taj način.

When users are actively looking to purchase something, they typically go to search engines or e-commerce sites. Through advertising or direct sales, these sites harvest intent.

When the user is not actively looking to buy something, the goal of an online ad is to generate intent.

Facebook is about to try to dominate display ads the way Google dominates text ads

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